Wrestling with Creativity
I was recently asked to develop a non-credit certificate program on creativity and innovation in business. It’s very early in the process, there aren’t a lot of limitations yet. I started by looking around online for discussions about creativity and asking questions of my network. I’m looking for input from as many people as possible.

The concept of creativity
I started by asking my Twitter network : How do you teach creativity?
hjarche @cmartell for adults, you may have to do a lot of unteaching first
layoutmonkey @cmartell It’s more like ‘facilitating’ the creative thought process.
dramagirl @cmartell Set a ‘problem’ within a set of limitations. Stand back and let students engage.
danielrose @cmartell you want me to tweet a reply? how about a 3 day conference on the subject. how can we compromise. i love, love, love this question
danielrose @cmartell have you read Path of Least Resistance by Fritz? That’s where I start when I want to “teach” “creativity”. Lots of “’s.
Lots of “’s. I noticed this too. And it’s not just in this list of responses, I saw it in other discussions of creativity. Not sure exactly what to think of it yet, but it is a distinct pattern. Could it reflect the elusive nature of the concept? Or it’s amoeba like nature that shifts as soon as you focus on it?
And what is creativity anyway? People sure seem to have a wide range of ideas about it. And lots of ideas about whether they are creative or not. It gets twisted up with art. Some who seem very creative to me, don’t think they are because they don’t express it artistically.
Expressing Creativity
I have used art in facilitation for many years. I used to focus more on the expressive arts, asking people to draw, paint, play music, dance, do yoga. What I noticed was I spent a lot of time on creative anxiety, and helping people get beyond their fear to be willing to engage. I heard story after story of mean art teachers and parents who told kids their trees couldn’t be purple. Layers and layers of lessons that shut down the natural instinct to create.
I had those mean teachers and people who didn’t support my art also. But for whatever reason, it drove me deeper into it rather than away. It’s not that I don’t feel creative anxiety, it’s just that I push through it. So I can be creative on demand. How can other people discover that place?
Giving permission to create
If I am going to facilitate creative expression in others, part of it needs to be creating a safe space and helping to find a place inside that activates permission. To unlearn all the lessons about I am not creative, to foster yes I am creative.
Next, I will look to mitigate the effects of judgment. There is a time and place for assessment in relationship to the quality of our creative efforts. Sometimes I think my ability to create relates more to my ability to suspend judgment for quite a while and produce a lot of total crap. So often I see people give up after only a couple of tries. Yes, people get lucky and hit right away sometimes. But most of the time, its a small percentage of ideas that are exceptional.
Tools and skills are part of it
Certainly there are tools to help us, and skills that can be developed. Just as important are to develop the ability to access when it is the right time to use a particular tool. Which tools do you think are important? Things that jump to mind for me
- brainstorming effectively
- storytelling
- generative divergent methods for idea generation
- mindmapping
- variety of visual tools
- improv
What else?
Tension between divergence and convergence
There is something about the concept of balancing process and task that is critical to creativity. I’ve been seeing it manifest in a variety of ways. With the visual processes I work with I see it in the shift between the divergent generation of ideas and the shift to converging into an action plan. After you generate ideas, there is a moment of possibility where if you look carefully, new patterns and connections can be made. All too often though, it’s a moment where old patterns of thinking and agendas surface and groups are off and running into an ‘answer’. Instead of basking in possibility, a kind of group think surfaces that generates least common denominator solutions. As a facilitator, I’m focusing my attention in this place. Looking for activities and sequences that allow the group to use pattern recognition and ways of reconfiguring. Anyone have any ideas?
In The Creative Personality: Ten paradoxical traits of the creative personality Mihaly Csikszentmihalyi talks about a number of traits that tend to be separate in many people, but in creatives they both exist. Like introversion and extroversion, high energy and sleeping a lot, imagination and reality. I recognize these things about myself, but I suspect it’s my ability to rock back and forth between the opposites that releases the creativity. There is something about being able to tolerate tension?
What else should I be thinking about? Have any resources to share?