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	<title>Comments on: Learning from my business: About branding</title>
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	<description>Exploring with Images</description>
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		<title>By: business opportunity</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-2216</link>
		<dc:creator>business opportunity</dc:creator>
		<pubDate>Thu, 28 May 2009 15:34:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-2216</guid>
		<description>Hi. I read some of your blog posts and wished to tell you that your blog is very informative. Thanks.</description>
		<content:encoded><![CDATA[<p>Hi. I read some of your blog posts and wished to tell you that your blog is very informative. Thanks.</p>
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		<title>By: Christine Martell</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-1005</link>
		<dc:creator>Christine Martell</dc:creator>
		<pubDate>Wed, 11 Mar 2009 18:26:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-1005</guid>
		<description>@Susanne:  It&#039;s just amazing to me how many little parts come together to form a small business. You can do some of them really well and still have the other parts make you crazy on a daily basis. I am grateful that the core process and product works really well for the people who use it. You are right, now we just have to get more people to use it.

I&#039;m not focusing on any one thing yet really, more trying to get a very high overview. The day to day details have been so overwhelming that I&#039;ve felt like I&#039;ve lost the big picture overview. Its a daily challenge to walk amongst everything that feels like it needs to be done, and figure out what really is important. Harder when there aren&#039;t people to delegate things to yet.

Appreciate having you behind me. I know you have been passionately committed to the dream from the beginning. Maybe VisualsSpeak will become a Europe based thing yet :)</description>
		<content:encoded><![CDATA[<p>@Susanne:  It&#8217;s just amazing to me how many little parts come together to form a small business. You can do some of them really well and still have the other parts make you crazy on a daily basis. I am grateful that the core process and product works really well for the people who use it. You are right, now we just have to get more people to use it.</p>
<p>I&#8217;m not focusing on any one thing yet really, more trying to get a very high overview. The day to day details have been so overwhelming that I&#8217;ve felt like I&#8217;ve lost the big picture overview. Its a daily challenge to walk amongst everything that feels like it needs to be done, and figure out what really is important. Harder when there aren&#8217;t people to delegate things to yet.</p>
<p>Appreciate having you behind me. I know you have been passionately committed to the dream from the beginning. Maybe VisualsSpeak will become a Europe based thing yet <img src='http://www.christinemartell.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Susanne</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-999</link>
		<dc:creator>Susanne</dc:creator>
		<pubDate>Tue, 10 Mar 2009 20:49:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-999</guid>
		<description>Christine, Boy do I feel out of it. I am slowly getting response here in Europe/Germany, and its all positive. That attention didn&#039;t arrive until I focused on having this AMAZING tool called VisualsSpeak.  Funny, but non-native English speakers don&#039;t seem to be having a problem remembering what its called or how to say it. Not a problem. 

 I&#039;m selling it to coaches, teachers, recruiters, personal branding folks, trainers - and what I have noticed is that they need to know the tool is valid. They need to know that we worked very hard at developing and designing this tool for a reason.  I&#039;m over here, perhaps the only little cheerleader on this side of the pond, and frankly, I&#039;d like to sell, sell, sell! If I could produce it here, I would, in a heart beat. But honestly, you&#039;re not a sales person and neither am I. But we can learn. And by-gummit, I can sell what I believe in. And you KNOW I believe in this tool. 

I agree with everyone that&#039;s telling you to NOT focus on the logo or the name, but to focus on what is RIGHT about VS. Do you have any other &quot;sales&quot; people who market for you?!  How accessible is the tool for those of us using the tool and trying to get others to buy it?  We have to order it just like everyone else. Again, I&#039;m not a biz person (oh, do I wish), but I am passionate about making sure this tool gets out there and &quot;planted&quot; and grows. And I&#039;ve got ideas, perhaps not perfect ones, but they&#039;re there.  We need to hit the breaking point. Before you go broke, of course.  And more importantly - you need to keep going.  I&#039;m right behind ya.  I got your back.</description>
		<content:encoded><![CDATA[<p>Christine, Boy do I feel out of it. I am slowly getting response here in Europe/Germany, and its all positive. That attention didn&#8217;t arrive until I focused on having this AMAZING tool called VisualsSpeak.  Funny, but non-native English speakers don&#8217;t seem to be having a problem remembering what its called or how to say it. Not a problem. </p>
<p> I&#8217;m selling it to coaches, teachers, recruiters, personal branding folks, trainers &#8211; and what I have noticed is that they need to know the tool is valid. They need to know that we worked very hard at developing and designing this tool for a reason.  I&#8217;m over here, perhaps the only little cheerleader on this side of the pond, and frankly, I&#8217;d like to sell, sell, sell! If I could produce it here, I would, in a heart beat. But honestly, you&#8217;re not a sales person and neither am I. But we can learn. And by-gummit, I can sell what I believe in. And you KNOW I believe in this tool. </p>
<p>I agree with everyone that&#8217;s telling you to NOT focus on the logo or the name, but to focus on what is RIGHT about VS. Do you have any other &#8220;sales&#8221; people who market for you?!  How accessible is the tool for those of us using the tool and trying to get others to buy it?  We have to order it just like everyone else. Again, I&#8217;m not a biz person (oh, do I wish), but I am passionate about making sure this tool gets out there and &#8220;planted&#8221; and grows. And I&#8217;ve got ideas, perhaps not perfect ones, but they&#8217;re there.  We need to hit the breaking point. Before you go broke, of course.  And more importantly &#8211; you need to keep going.  I&#8217;m right behind ya.  I got your back.</p>
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		<title>By: Christine Martell</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-987</link>
		<dc:creator>Christine Martell</dc:creator>
		<pubDate>Thu, 05 Mar 2009 17:52:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-987</guid>
		<description>@Emma King: Just saying the word focus makes me nauseous. That&#039;s the post I&#039;m working on next. So totally contrary to how I think and where my strength lies, and probably at the core of my blind spot that is holding me back!

Has anyone figured out how to Vulcan Mind Meld? Might be the only way I can get this focus thing.

Your tag line shows promise. Maybe the visuals starting the talking? Hmmm. But only if it fits the focus :)</description>
		<content:encoded><![CDATA[<p>@Emma King: Just saying the word focus makes me nauseous. That&#8217;s the post I&#8217;m working on next. So totally contrary to how I think and where my strength lies, and probably at the core of my blind spot that is holding me back!</p>
<p>Has anyone figured out how to Vulcan Mind Meld? Might be the only way I can get this focus thing.</p>
<p>Your tag line shows promise. Maybe the visuals starting the talking? Hmmm. But only if it fits the focus <img src='http://www.christinemartell.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Christine Martell</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-986</link>
		<dc:creator>Christine Martell</dc:creator>
		<pubDate>Thu, 05 Mar 2009 17:40:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-986</guid>
		<description>@Cathy Moore: I promise I&#039;m putting aside the visual, although as you noticed it isn&#039;t easy.

I got Mark&#039;s newsletter years ago, and recently have had a number of overlaps in our networks emerge. I&#039;ve even been in his house while one of my friends recently housesat while he got his twins. Think the universe is telling me something.......

I keep getting caught in thinking I can effectively get this clarity this for myself since it do it for other people. Yet I don&#039;t have the emotional detachment from myself, and am finding the pain of this mess can get paralyzing. Keeping any forward movement takes most of my focus, so there isn&#039;t much left for facilitating myself. I know other people need this help, now I have to really get that I do too!</description>
		<content:encoded><![CDATA[<p>@Cathy Moore: I promise I&#8217;m putting aside the visual, although as you noticed it isn&#8217;t easy.</p>
<p>I got Mark&#8217;s newsletter years ago, and recently have had a number of overlaps in our networks emerge. I&#8217;ve even been in his house while one of my friends recently housesat while he got his twins. Think the universe is telling me something&#8230;&#8230;.</p>
<p>I keep getting caught in thinking I can effectively get this clarity this for myself since it do it for other people. Yet I don&#8217;t have the emotional detachment from myself, and am finding the pain of this mess can get paralyzing. Keeping any forward movement takes most of my focus, so there isn&#8217;t much left for facilitating myself. I know other people need this help, now I have to really get that I do too!</p>
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		<title>By: Christine Martell</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-985</link>
		<dc:creator>Christine Martell</dc:creator>
		<pubDate>Thu, 05 Mar 2009 17:27:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-985</guid>
		<description>@Gary Woodill: I wish I could say this is the first time I&#039;ve made these types of mistakes. There is so much to learn in small business, from having a few I&#039;ve developed skills an inch deep and a mile wide. Just enough to make the kind of mess I&#039;m in right now.

Asking if there is a reasonable market is something I am still trying to figure out how to do. I really thought I had done due diligence on this one, and sought out help from people with a lot more experience than me. Yet there has been a huge disconnect between what people said they wanted and what they actually bought. 

Its just not in this particular case, but for any kind of purpose you use surveys and focus groups. How can you construct something that gives you the information you really need? Looking back I think people gave me the information they thought I wanted to hear. Not in a manipulative way, I think often they felt a personal connection to me and wanted to be supportive. And I wanted to hear that support since I am so passionate about what I am trying to do. I don&#039;t want to make that mistake again. Any ideas?</description>
		<content:encoded><![CDATA[<p>@Gary Woodill: I wish I could say this is the first time I&#8217;ve made these types of mistakes. There is so much to learn in small business, from having a few I&#8217;ve developed skills an inch deep and a mile wide. Just enough to make the kind of mess I&#8217;m in right now.</p>
<p>Asking if there is a reasonable market is something I am still trying to figure out how to do. I really thought I had done due diligence on this one, and sought out help from people with a lot more experience than me. Yet there has been a huge disconnect between what people said they wanted and what they actually bought. </p>
<p>Its just not in this particular case, but for any kind of purpose you use surveys and focus groups. How can you construct something that gives you the information you really need? Looking back I think people gave me the information they thought I wanted to hear. Not in a manipulative way, I think often they felt a personal connection to me and wanted to be supportive. And I wanted to hear that support since I am so passionate about what I am trying to do. I don&#8217;t want to make that mistake again. Any ideas?</p>
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		<title>By: Emma King</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-988</link>
		<dc:creator>Emma King</dc:creator>
		<pubDate>Thu, 05 Mar 2009 17:09:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-988</guid>
		<description>Then as you are a visual person, look at focus being something you do to a camera lense... You get the subject in the frame, then you gradually twist the lense to gain a better perspective... any help - or just shut up Em :-)</description>
		<content:encoded><![CDATA[<p>Then as you are a visual person, look at focus being something you do to a camera lense&#8230; You get the subject in the frame, then you gradually twist the lense to gain a better perspective&#8230; any help &#8211; or just shut up Em <img src='http://www.christinemartell.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Christine Martell</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-984</link>
		<dc:creator>Christine Martell</dc:creator>
		<pubDate>Thu, 05 Mar 2009 17:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-984</guid>
		<description>@Betsy Hansel: There are so many details to deal with starting a business. I have had a whole slew of advisors, who all provided ideas, but in practice as a business owner, you just have to guess what might work. And hope you guess right. I didn&#039;t guess as well as I needed to many times. Oh so many times.

You really bring up something key. We created a product that looked simple but was expensive enough that it caused people to think about whether they would use it enough. Its an awkward market position, and something that will take a whole blog post to talk about.

I didn&#039;t know Picassa let you play with the images like that. I will certainly check that out, especially since I am looking at new ways to engage. I&#039;ve always wanted to have a digital application, and have been waiting for the technology to become more affordable and available.

I greatly value every bit of your input. It is very helpful in helping me see where I have engaged you and what that inspires. Its not just about selling products for me, its also about opening people&#039;s eyes to the way visuals can enrich their lives and work. Seeing that I&#039;ve done that even a little bit is very helpful, esp right now when the mistakes seem more obvious.</description>
		<content:encoded><![CDATA[<p>@Betsy Hansel: There are so many details to deal with starting a business. I have had a whole slew of advisors, who all provided ideas, but in practice as a business owner, you just have to guess what might work. And hope you guess right. I didn&#8217;t guess as well as I needed to many times. Oh so many times.</p>
<p>You really bring up something key. We created a product that looked simple but was expensive enough that it caused people to think about whether they would use it enough. Its an awkward market position, and something that will take a whole blog post to talk about.</p>
<p>I didn&#8217;t know Picassa let you play with the images like that. I will certainly check that out, especially since I am looking at new ways to engage. I&#8217;ve always wanted to have a digital application, and have been waiting for the technology to become more affordable and available.</p>
<p>I greatly value every bit of your input. It is very helpful in helping me see where I have engaged you and what that inspires. Its not just about selling products for me, its also about opening people&#8217;s eyes to the way visuals can enrich their lives and work. Seeing that I&#8217;ve done that even a little bit is very helpful, esp right now when the mistakes seem more obvious.</p>
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		<title>By: Emma King</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-983</link>
		<dc:creator>Emma King</dc:creator>
		<pubDate>Thu, 05 Mar 2009 15:42:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-983</guid>
		<description>I&#039;ve always believed that brand follows focus. Focus on what you are good at and all else comes into play.  Graphic Design, Business cards and bags are great but not if they take you away from doing what you are good at!  When I think of branding I think of those poor sheep that get a burn mark on their butts, maybe thats an analogy.  Don&#039;t focus on the brand you may get burnt...

that said.. a tag line

Let the visuals do the talking</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always believed that brand follows focus. Focus on what you are good at and all else comes into play.  Graphic Design, Business cards and bags are great but not if they take you away from doing what you are good at!  When I think of branding I think of those poor sheep that get a burn mark on their butts, maybe thats an analogy.  Don&#8217;t focus on the brand you may get burnt&#8230;</p>
<p>that said.. a tag line</p>
<p>Let the visuals do the talking</p>
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		<title>By: Cathy Moore</title>
		<link>http://www.christinemartell.com/2009/03/learning-about-branding/comment-page-1/#comment-980</link>
		<dc:creator>Cathy Moore</dc:creator>
		<pubDate>Thu, 05 Mar 2009 04:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.christinemartell.com/?p=733#comment-980</guid>
		<description>I agree with Gary about the need to put aside the visual look of the business (though since you&#039;re visual that could be hard!) and focus first on what you do, how you do it, who you do it for, and, importantly, why you do it. All these really make up your brand anyway, so once you&#039;ve identified what makes you unique, it will be easier to create a visual identity.

For answering the big questions, you might get inspiration and focus from Mark Silver&#039;s materials:

http://www.heartofbusiness.com/

His &quot;Getting to the Core&quot; workbook helped me a lot.</description>
		<content:encoded><![CDATA[<p>I agree with Gary about the need to put aside the visual look of the business (though since you&#8217;re visual that could be hard!) and focus first on what you do, how you do it, who you do it for, and, importantly, why you do it. All these really make up your brand anyway, so once you&#8217;ve identified what makes you unique, it will be easier to create a visual identity.</p>
<p>For answering the big questions, you might get inspiration and focus from Mark Silver&#8217;s materials:</p>
<p><a href="http://www.heartofbusiness.com/" rel="nofollow">http://www.heartofbusiness.com/</a></p>
<p>His &#8220;Getting to the Core&#8221; workbook helped me a lot.</p>
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