13th May 2007

Effective Presentations

I found a blog post on “Presentation Zen” that has a number of elements which interest me. Garr Reynolds talks about seeing an ineffective presentation. His realization is that if we answer the same questions in our presentations as we do for our branding, then we might prevent being yet another bad presenter with Powerpoint.

The 3 questions (from the book “Brand Gap”) Garr thinks we need to ask when formulating presentations are:
Who are you? What do you do? Why does it matter?
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