Using visuals to discover deep metaphors

I’ve recently read, Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Written by Professor Emeritus from Harvard, Gerald Zaltman and his son Lindsay, it is an exploration of what they have identified as the seven deep metaphors that influence what we think, hear, say and do. What do visuals have to do [...] Click to continue reading »

Visual business cards

I attended a workshop last week sponsored by the Senior Forum of ASTD-Cascadia, Improve New Hire Productivity Using Visual Thinking. It was facilitated by Barrie Levinson, the Director of Consulting at Xplane. Visual Business Cards The first thing we did was to quickly draw our own visual business cards, and share them with someone else. [...] Click to continue reading »

What to do with a visually noisy blog

Part 1: Your template as your visual foundation Fred Deutsch emailed me with a Help, help, help me subject line: Hi, I really enjoy your site and am learning a lot. I’m wondering if you might provide me some feedback or suggestions? I started my blog for two purposes — first to communicate with constituents [...] Click to continue reading »

Capturing attention with cute puppies

I’ve written about Beth Kanter’s use of images before, actually made a screencast about it which was selected as screencast of the week over at Techsmith. This time I attended a webinar where Beth was a presenter. Usually when I am on a webinar, I am doing several other things. Email, reading blogs, perhaps on [...] Click to continue reading »

What makes visuals speak? VizThink Breakout Session

Who came and what they were interested in Five groups joined me for a facilitated break-out session at VizThink 08 to explore the various aspects that make visuals speak. The first session I facilitated was on Monday afternoon. By this time, I knew the community that came together for this event was special. The only [...] Click to continue reading »

Do we really agree? Let’s See.

Michele Martin and I had a long discussion over the phone yesterday. It was part of an ongoing conversation we have been having over the last few months. We have used email, wikis, IM, face-to-face, and phone. The point being, this is not a new conversation. It has been developing over time. And the conversation [...] Click to continue reading »

Using images in fundraising

The Sharing Foundations bid to win $50,000 Get great free widgets at Widgetbox! Beth Kanter has been participating in Parade Magazine’s America’s Giving Challenge. $50,000 will be awarded to the project that gets the most unique donors before January 31, 2008. Beth has selected the Sharing Foundation, which provides education for children and young adults [...] Click to continue reading »